Value chain analysis and marketing efficiency of banana in Tamil Nadu
DOI:
https://doi.org/10.24154/jhs.v20i2.3976Keywords:
Market margin, marketing cost, policy measures, price spread, supply chain management, value additionAbstract
India maintains its global standing as the second-largest producer of fruits, with the banana sector contributing significantly to agricultural growth. In 2022-23, India accounted for 19.37% of world banana production, yielding 34.9 million metric tons across 9.61 lakh hectares. Despite high productivity notably in Tamil Nadu at 36.67 MT/ha and a growing export footprint in the Middle East and Europe, the sector faces systemic inefficiencies. Bananas are highly perishable, and a significant “hiatus” exists between high production and low export/domestic uptake, largely attributed to post-harvest wastage. This study explores the critical need for a “systematic package of practices,” including value-added processing and marketing efficiency, to bridge this gap. By examining the entire supply chain from farm to consumer, the research identifies key bottlenecks and proposes strategic interventions to maximize grower returns and consumer satisfaction.
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Copyright (c) 2025 A Malaisamy, M Raswanthkrishna (Author)
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