Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka

Authors

  • T M Gajanana Author
  • D Sreenivasa Murthy Author
  • A K Saxena Author
  • D V Sudhakar Rao Author
  • M Sudha Author
  • V Dakshinamoorthy Author

DOI:

https://doi.org/10.24154/jhs.v10i1.157

Keywords:

Guava, Post-Harvest Losses, Allahabad Safeda, Economic Analysis, Marketing Efficiency

Abstract

Post-harvest losses (PHL) in guava (cv. Allahabad safeda) were estimated at the field and retail levels in Karnataka, and impact of this loss on marketing efficiency was studied. Results indicated that the total PHL was 13.29% consisting of field-level loss (9.17%) and retail level loss (4.12%). The producer's share was 51.52% and PHL, when included as an item of cost, reduced the share to 45.80%. PHL also reduced marketing efficiency index from 1.06 to 0.88, thereby indicating the importance of PHL and scope for minimizing it to improve the efficiency of the marketing system in guava.

References

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Published

30-06-2015

Issue

Section

Original Research Papers

How to Cite

Gajanana, T. M., Murthy, D. S., Saxena, A. K., Rao, D. V. S., Sudha, M., & Dakshinamoorthy, V. (2015). Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka. Journal of Horticultural Sciences, 10(1), 70-73. https://doi.org/10.24154/jhs.v10i1.157

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